Privacy Policy

Xoralia privacy policy privacy policy - July 2021

Our contact details

Xoralia is a software product owned by Content Formula Limited

Address: Content Formula Limited, Kemp House, 152-160 City Road, London EC1V 2NX UNITED KINGDOM

Phone Number: +44 (0) 20 4534 3460

E-mail: [email protected]
The type of personal information we collect We currently collect and process the following information:

Name, email address, company

We also collect information related to the pages you browse on our website

If we enter into a business dialogue either as with you we may record details of our interactions in our CRM system

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Signing up to our mailing list
  • Requesting a demo and entering into discussions with us about our product and services

We use the information that you have given us in order to market our product to you in a personalised and relevant way.

Under the General Data Protection Regulation (GDPR), the lawful basis we rely on for processing this information is your consent. You are able to remove your consent at any time. You can do this by:

Contacting us at [email protected]and requesting that we remove you from our CRM database. Requesting that we stop sending you emails by clicking the unsubscribe link on any marketing email that we may send you. If you do this your details will still remain in our database. We keep them in case you later contact us to engage with us about our products and services.

How we store your personal information

Your information is securely stored on our CRM system which is hosted by a third party in the cloud.

We may keep our CRM records about you whilst you are a customer or for up to 5 years if you are not. Old records will be permanently deleted from the system.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at [email protected] if you wish to make a request.

How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us using the contact details at the top of this page.

Cookies policy

We use cookies to track site usage and trends, improve the quality of content and give you the best online experience during your visit to our website.

Cookies are small information files that are stored on your computer, tablet, smartphone, or other device that help websites recognise you and record information about your visit. Cookies can help to display the information on a website in a way that matches your interests and is relevant to you. A cookie in no way gives us access to your computer, or any personal information about you, they are simply a record of your visit to our website. By using our website you agree to our use of cookies in accordance with this cookie policy.

The cookies we use on this website are broadly grouped into the following categories:

Essential: Some of the cookies on our website are essential for us to be able to provide you with a service you have requested.

Analytics: We use analytics cookies to help us understand how users engage with our website. Without this cookie, we would find it difficult to analyse how well our website was performing and improve it without these cookies, we feel that it is vital to monitor these user statistics to enable us to provide the most relevant and useful content to you. These cookies do not let us identify specific users as the information is aggregated.

Social sharing: We use cookies to allow you to share content directly to your social networking sites for example LinkedIn and Twitter i.e. clicking Share on Twitter.

Interest-based advertising: You may have noticed that when you visit websites, you will be shown adverts for products and services you may be interested in. Content Formula places adverts on a range of external websites which we hope to be relevant to you based on the types of things that interest you. These and the other cookies we use do NOT allow us to see what other sites you have been visiting, they simply act as a record of our web pages and adverts that you may see.

How can I reject or opt out of receiving cookies?

When you first visited this website you will have been shown a status bar notifying you that this website uses cookies and inviting you to review this cookie policy. Once you have clicked to go further into our website, the cookie prompt will disappear, this confirms that you consent to us using the cookies detailed in this policy. Please note that we can’t always control third party cookies (such as from social networks) stored on your machine from our website and where this is the case you will need to visit the relevant third party’s website directly to understand their cookies stored on your machine by them. Please see our ‘third party cookies’ section below.

If you want to reject cookies we use from this website you will need to:

Delete the cookies from your browser. Most browsers also allow you to prevent all or some cookies being stored on your machine in the future. For more information on how to delete or disable cookies from your browser please use the ‘help’ function within your browser, or alternatively visit By deleting our cookie preference cookie, the next time you visit our website the cookie status bar will appear again inviting you to again reconsider your preferences. And/or If you only want to reject the Internet Based Advertising cookies we store on your machine, you can opt-out of receiving these cookies at any time by going to the Internet Advertising Bureau website at and following the opt-out instructions.

Third Party Cookies:

Some of the cookies described above are stored on your machine by third parties when you use our website. We have no control over these cookies of how the third party uses them. They are used to allow that third party to provide a service to us, for example website analytics. For more information on these cookies and how to disable them, please see: Internet Advertising Bureau website at where you will be able to opt-out of receiving Internet Based Advertising cookies from some of the third parties (e.g. Google, Facebook, Twitter, LinkedIn, etc)


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

It is likely that as you use our site and services, you come across links to other websites to which this Privacy Policy does not apply. We encourage you to read and understand the Privacy Policy of every website you visit.

Contacting us

You may contact us in order to ask questions, submit comments and concerns about this Privacy Policy. You may also request to be removed from our mailing list. Please contact us using the contact information below:

Content Formula Ltd
Suite 6, Fulham Business Exchange,
London SW6 2TL, United Kingdom
Telephone: +44 (0)20 7471 8500
Email: [email protected]

Changes to this privacy policy Should this Privacy Policy be altered or updated, the latest version will be posted on our site. We encourage you to review our policy from time to time in order to learn about potential changes before submitting any new personally identifiable information. This Privacy Policy was last updated in May 2018.

We use cookies to give you the best experience on our site. By continuing to use our website, you are agreeing to our use of cookies. To find more about the cookies, please see our Privacy Policy

Contact Support

If you have a question about Xoralia software, please fill out the form below and a member of our support team will be in contact with you shortly.